the pentagon chael challenge for a s&l that it's a really great wonderful product that's changed the world but ipad, it growth is not enough to make up for the slowing saturation of the smartphone market that -- that is happening because the iphone is being adopted and the rich people already have these things. you know, the ipad is a great product, but it's been so great, it hasn't been able to sort of do what the iphone has done. the iphone is a once in a lifetime product that was wonderful for apple's profit margins and we're just not going to see the likes of it again any time soon. >> not to pile on, colleen. you have to admit buzz is not there for apple and when you look at the stock price, it's down sharply from those highs last september when ironically they had just introduced the new iphone, so, you know -- it's a nice ipad, but where's the buzz for apple these days, colleen? >> listen, i agree, apple need to do a lot more to get this stock back, but the buzz isn't there because this is an enterprise story. this is a business story. businesses, enterprises, people buying bi